On the occasion of the presentation of the new brand identity, Nateeo, the Cereal Docks Group company active in the sector of ingredients, such as standardized vegetable lecithins, oils and functional blends, reaffirms its commitment to sustainability and corporate social responsibility by donating 100 thousand meals to people in need in partnership with Fondazione Banco Alimentare Onlus.
“In a moment of strong evolution – says Silvia Santarelli CEO of Nateeo – which has seen the change of the name of our company from Cereal Docks Food to Nateeo, we felt the need to confirm the values in which we believe. One of these, looks to the people, who represent not only the main engine of the company’s growth, but also our desire to be close to communities and people in need.
Our collaboration with Banco Alimentare Onlus, which collects and recovers surplus foodstuffs and redistributes them through more than 7,500 charitable organisations throughout Italy, is a total response to this desire”.
“We are grateful to Nateeo for opening the partnership with Banco Alimentare at a time when the company’s brand identity is changing – underlines Giovanni Bruno, president of Fondazione Banco Alimentare Onlus – and for having made such an important donation in support of so many people in difficulty. The collaboration with Nateeo helps to support our daily activity of food distribution to charitable structures present throughout the country that help about 1,700,000 people. The work done together with companies and charitable structures is fundamental for the contribution to the maintenance of a social context in which no one can feel excluded”.
The recent transformation of the parent company into a Benefit Society has opened new horizons for projects and actions capable of generating a ‘common benefit’. An evolution that stimulates all the companies in the Group to continuous improvement, looking not only at economic results but also at common objectives of positive impact indicated in the Benefit Society Statute, to which all the business units are called upon to contribute.
Due to its vocation as a food company, Nateeo has made its own the tasks related to the fight against food waste and sustainability. Banco Alimentare actively promotes policies to reduce food waste and contrast poverty and social exclusion, collaborating with European and national institutions. Its mission perfectly reflects the commitment of Nateeo and its vision, in coherence with the 17 goals of sustainable development promoted by the UN in the Agenda 2030 and with the vocation of Nateeo in the production of ingredients for good and healthy food, not only from the nutritional point of view.
According to the latest data from the FAO, about 14% of the food produced worldwide is lost between the time it is picked and the time it is sold at retail, leading to a loss of about $400 billion a year in food value. For this reason, Nateeo is committed to making agri-food systems increasingly efficient, inclusive and sustainable, fighting waste and thus helping to generate a virtuous circle with social and environmental benefits.